Welcome to our glossary section! In this area, we help define terms and phrases that may need clarification which revolve around the event industry. Each specific industry may also have its own acronyms or terms that will be listed here. If there are any questions, feel free to contact us anytime.


This is a term you may hear in regards to social media and with content that is being shared on-line. Hashtags serve the purpose of selecting content and filtering content based on a digital asset that has been "tagged" with the hashtag.

Photo Branding

A term we use here at Keynote Media to describe how an image can be used to enhance and support the brand of a product, service, or a personal brand.